HIGH QUALITY CONTENT DRAWS READERS
While most free publications are made up almost completely of ads, Under the Chupah will include both ads and a large amount of content from well known authors. Contributors to the magazine will include well known rabbis, prominent lecturers and a new series of shidduch stories written by best-selling author Rabbi Nachman Seltzer. Monthly columns will discuss a variety of topics including shidduchim, pre-shidduchim, engagements, wedding planning, Jewish wedding vendors, overviews of differ-ent Jewish communities, weddings, married life, shana rishona and shalom bay-is.
ORTHODOX JEWISH MARKET IS A HOT DEMOGRAPHIC
With large fami- lies that are extremely marriage minded, the Orthodox Jewish market provides incredible opportunities to vendors. Advertisers have long sought effective ways to reach this extremely important demographic and print magazines offer a signif- icant advantage over their online counterparts since they can be viewed on Shab- bos, when all electronics are expressly forbidden, rendering online advertising completely pointless. Reading and leafing through magazines over Shabbos, putting your advertis- ing content directly in the hands of your target audience.
ADVANTAGES OF A NICHE MARKET PUBLICATION
Bridal magazines aimed at the mass market are extremely successful but are not particularly relevant to members of the Orthodox Jewish community and there is nothing similar market- ed to this highly profitable demographic. While numerous magazines and news- papers run an occasional “Simcha Section,” Under the Chupa will be the only ded- icated magazine addressing this very specific and highly lucrative market. Even more importantly, as a free publication, Under the Chuppa will have the ability to reach an even larger number of households than a for-fee magazine.
ONLINE ADVERTISING CONTINUES TO FADE
Not that long ago, online ad- vertisements were considered to be the wave of the future, but with the advent of ad blockers, online ads have lost much of their effectiveness. A 2013 study by Pagefair based on measurements taken at hundreds of websites show that up to 30 percent of web visitors are blocking ads, with that number expected to grow by 43 percent annually. If the trend towards adblocking continues at the same rate, virtually all users will be using an ad blocker by the year 2020.
Approximately 15,000 copies of Under the Chuppa will be distributed each month in Crown Heights, Flatbush, Boro Park, Five Towns, Queens, Monsey, Lakewood and Northern New Jersey, giving advertis- ers an extremely wide reach and access to thousands of households throughout the metropolitan New York area.