While most free publications are made up almost completely of ads, Under the Chupah will include both ads and a large amount of content from well known authors. Contributors to the magazine will include well known rabbis, prominent lecturers and a new series of shidduch stories written by best-selling author Rabbi Nachman Seltzer. Monthly columns will discuss a variety of topics including shidduchim, pre-shidduchim, engagements, wedding planning, Jewish wedding vendors, overviews of differ-ent Jewish communities, weddings, married life, shana rishona and shalom bay-is.

With large fami- lies that are extremely marriage minded, the Orthodox Jewish market provides incredible opportunities to vendors. Advertisers have long sought effective ways to reach this extremely important demographic and print magazines offer a signif- icant advantage over their online counterparts since they can be viewed on Shab- bos, when all electronics are expressly forbidden, rendering online advertising completely pointless. Reading and leafing through magazines over Shabbos, putting your advertis- ing content directly in the hands of your target audience.

Bridal magazines aimed at the mass market are extremely successful but are not particularly relevant to members of the Orthodox Jewish community and there is nothing similar market- ed to this highly profitable demographic. While numerous magazines and news- papers run an occasional “Simcha Section,” Under the Chupa will be the only ded- icated magazine addressing this very specific and highly lucrative market. Even more importantly, as a free publication, Under the Chuppa will have the ability to reach an even larger number of households than a for-fee magazine.