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Bridal magazines aimed at the mass market are extremely successful but are not particularly relevant to members of the Orthodox Jewish community and there is nothing similar marketed to this highly profitable demographic. While numerous magazines and newspapers run an occasional “Simcha Section,” Under the Chupa is the only dedicated magazine addressing this very specific and highly lucrative market. Even more importantly, as a free publication, Under the Chuppa has the ability to reach an even larger number of households than a for-fee magazine. Today’s world is in such need of chizzuk… While many books and internet articles have been written on shidduchim & marriage, they have never been grouped together with articles about various wedding preparations. Thus, creating a publication offering great advice from leading shadchanim, marriage advice from themasters, and wedding tips from the pros. Welcome to Under The Chuppa.